Senior Digital Designer · DubaiUI/UX · eCommerce · Advertising

Ideas people
notice.
Interfaces people
get.

I connect the energy of advertising with the rigour of product design — turning business goals into digital commerce people can understand and act on.

Selected work
Arun Sudhakar standing by the water
Dubai based · Open to relocation
11+ years across
brand, commerce & product

01 — Selected case notes

Built for the
real world.

The work sits where a brand promise meets a deadline, a platform and a customer decision. Some current projects are commercially sensitive, so these notes focus on my role and thinking.

CASE 01 / DIGITAL COMMERCE

Cheil Worldwide · Samsung Gulf

Launch energy.
System discipline.

Designing eStore and campaign experiences across mobile, home appliances, TV and electronics — with enough visual impact for a launch and enough structure to work across channels.

My role
Senior Digital Designer
Focus
eCommerce UI, campaign systems, art direction
Collaboration
Content, retail, development, platform and CRM teams
SAMSUNG GULF
NEWLaunch
moment
MobileTVHome
One idea.
Many touchpoints.

CASE 02 / UX & PRODUCT

Danube Home

From room idea
to product choice.

Translated category and campaign priorities into responsive interfaces, prototypes and clearer product-discovery journeys for a large home retail catalogue.

  • Responsive UI
  • Wireframes & prototypes
  • UX review
  • Developer handoff

CASE 03 / ALWAYS-ON COMMERCE

LIFE Pharmacy

Care, clarity
and retail speed.

Led the day-to-day eCommerce design stream across web, mobile, email, product campaigns and social — keeping brand, usability and commercial urgency in balance.

  • Web & app UI
  • Email design
  • Campaign art direction
  • Digital production

CASE 04 / CREATIVE LEADERSHIP

Shopinc.com

CAMPAIGNCART

Make the offer
feel worth it.

Owned visual direction across eCommerce channels, turning daily deals and seasonal moments into a recognisable, responsive shopping experience.

The job was equal parts concept, craft and coordination: shape the idea, make the system, then help the team ship it consistently.

02 — What I bring

I don’t stop
at pretty.

A creative idea matters when it helps the business, fits the platform and survives delivery.

The work behind the work

Care in every detail.
Fun in the making.

I keep building the designer I am, one idea, one experiment and one carefully considered detail at a time. Serious about the craft. Always curious enough to play.

Miniature versions of Arun measuring, painting and building his red and black personal logo, with a few enjoying the process.
01

UI/UX & Design Systems

Journeys, wireframes, responsive interfaces, components, prototypes and practical handoff.

02

Digital Commerce

Homepage, landing, category, product and promotional experiences designed around customer decisions.

03

Campaign & Advertising

Concepts that travel across web, CRM, social, display, retail and launch moments without losing the idea.

04

Creative Direction

Turning an open brief into a clear visual direction, guiding production and protecting quality under pressure.

03 — Experience

The long way
was useful.

I started with hands-on graphic design, moved through advertising and retail, then into eCommerce leadership and regional digital platforms. Every chapter still shows up in how I think.

APR 2022 — PRESENTStill creating. Still evolving.
CHEIL WORLDWIDE · SAMSUNG GULF

Senior Digital Designer

Digital Designer

Currently shaping Samsung Gulf’s eStore experiences and digital campaigns at Cheil Worldwide, building visual systems and supporting specialist teams from idea to delivery.

Built the foundation through responsive eCommerce and engagement work across Samsung product categories, with production-ready design and consistent brand expression.

JAN 2021 — APR 2022
DANUBE HOME

Senior Designer · UI/UX & eCommerce

Designed web journeys, interface patterns and campaign experiences; built prototypes, resolved UX issues and worked with the eCommerce team through implementation.

MAY 2019 — JAN 2021
LIFE PHARMACY

Senior Graphic Designer · eCommerce

Led digital creative across website, mobile, email and performance campaigns, from art direction and templates to the everyday production needed by a busy retail business.

MAR 2018 — APR 2019
SHOPINC.COM

Creative Lead · eCommerce

Owned the visual direction of an online deals platform and coordinated campaign design across the website and digital marketing channels.

JUL 2016 — FEB 2018
AFNAN ADVERTISING

Senior Graphic Designer

Developed identities, campaign concepts, print, digital and retail assets from client brief through production.

MAY 2015 — JUN 2016
COUNTRY CLUB

In-house Graphic Designer

Created membership, hospitality, event and promotional communication for the brand’s day-to-day marketing needs.

04 — Global collaborations

Brands / Design / People / Impact

Designing for
global brands.

Currently working with global brands, creating digital experiences that connect people, products and possibilities across markets.

UI/UX · eCommerce · Advertising · Digital products

  • Samsung — Tech for a brighter tomorrow
  • Amazon — Customer obsessed always
  • Cheil — Ideas that move people
  • noon — Everyday life better
  • Sharaf DG — Your electronics destination
  • Emax — Smart choices everyday
  • Jumbo Electronics — Trusted tech retail
  • Eros — Electronics you can trust

Samsung · Amazon · Cheil · noon · Sharaf DG · Emax · Jumbo Electronics · Eros

From ideas to impact

Different marketsSame purposePeople first.

05 — Early archive

Screens were never
the whole story.

Early advertising, identity, FMCG, packaging and in-store activation taught me to design beyond the artboard — for the place, the product and the person standing in front of it.

Selected client & brand experienceBRAND / ADVERTISING / FMCG / RETAIL
Selected client and brand logos from Arun's earlier design work
Selected work across advertising, identity, packaging, hospitality and retail production

06 — A little context

Graphic designer by foundation.
Digital designer by evolution.
Problem solver by habit.

Arun Sudhakar standing beside boats at a mountain-backed marinaARUN / DUBAI / 2026

I’m a Senior Digital Designer at Cheil Worldwide in Dubai, working on Samsung Gulf. My route into digital wasn’t a straight line — and that has become an advantage.

I can think like an advertising creative, organise like a product designer and understand the pace of eCommerce. I’m calm with complex briefs, direct in collaboration and particular about the final five per cent.

Now I’m looking for a team where that range is useful: ambitious work, thoughtful people and room to make a visible difference.

Education & selected learning

Still curious.
Still making.

2011 — 2014BSc, Animation, Interactive Technology, Video Graphics & Special EffectsMahatma Gandhi University, Kerala
2014Diploma, Advertising & Print Media · Grade AMaya Academy of Advanced Cinematics
2023National Program for CodersUAE Artificial Intelligence Office
2019Google Web DesignerGoogle Developers

07 — Start a conversation

Need someone who can
think in campaigns and
design in systems?

That sounds like a useful conversation.